We help accounting firms to install The VITAL Method™ so you can stand out in the marketplace, elevate your offering and increase your impact.

BEING REMEMBERED, REWARDED AND REFERRED HAPPENS WHEN YOU GET THE RIGHT STRATEGIES AND PROVEN SUCCESS FRAMEWORKS IN PLACE

WE CAN GIVE THEM TO YOU

The problem is that being a great accountant doesn't guarantee you will run a successful accounting firm. The truth is that most partners, directors and owners are not equipped with the branding, marketing and sales skills needed to build a VITAL firm... yet.


Having a practice built on around purpose, people and profits is about getting the foundations right and having the right strategies, and we can give them to you.


The VITAL Method ensures your practice attracts better clients, great team members and is a VITAL asset to the businesses you work with. The knock on effect is you are remembered, rewarded and referred.

ABOUT AMANDA C. WATTS

My name is Amanda C. Watts and I am obsessed with helping savvy accounting firm owners stand out in a sea of sameness.


My passion for branding and marketing started in 1994 when I got my first job working in the marketing department of a publishing house and worked across 27 different magazine titles.


When I was 35 I launched my own branding and marketing agency and for the past 5 years I have solely worked with accountants and bookkeepers helping them stand out, scale up and have more freedom.


The accounting and bookkeeping firms I work with become multi-award winners, XERO MVP’s, Quickbooks Firm Of The Future, they are highly profitable, attracting the best talent in the marketplace, and the owners work less hours but take home more pay.

THIS ISN'T FOR EVERYONE

VITAL IS FOR A PLAYERS.

It’s for driven, entrepreneurial and dedicated accounting firm owners who want to build a purpose driven firm, that makes a difference and creates an impact.


Our strength comes from the calibre of our team and our members, and for the benefit of our group we only accept those who fit our unique set of criteria:

YOU MUST BE GOOD AT WHAT YOU DO

To add more value to the world, you must own a practice that actually gets great results for your clients. You must have a track record of working with businesses and genuinely love your clients and your team to be considered.


We help the good guys win.

YOU MUST BE AN ACTION TAKER

When you join us you need to put in the work.


Action trumps talent every day of the week.


We give you the tactics, tools, frameworks, and support - you need to roll up your sleeves and give us what we need to support you.

YOU MUST BE OPEN-MINDED AND WILLING TO CHANGE.

One of my favourite quotes is by Marshall Goldsmith “What got you here, won’t get you there”.


And I believe this to be 100% true in going from one level to the next when running an accounting practice.


When you become VITAL, an entirely new world of possibility will open up for you. But you need to be willing to try new methods.

YOU MUST BE AN ESTABLISHED PRACTICE OWNER.

No start-ups.


You need to already be going well in practice, and have capacity and a hunger to make a difference in the world.


This is for people that are already going well, and want to be a VITAL asset to every business they work with.

YOU NEED TO WANT IT!

We create VITAL firms. Full Stop.


I love what I do, I wake up every day absolutely ecstatic about branding, marketing and sales. I feel truly privileged to be doing what I do every day.


To work with us, you need to want success and to make a difference, and I mean really want it! If I want you to win more than you do, then we won’t be able to help you.


You need to crave success.

OVER 500 FIRM OWNERS HAVE BECOME VITAL, AND SO CAN YOU!

SAMANTHA SINCLAIR-DAY

| Sinclair Day Accounting Services

"...it's had some really big impacts. It's given us amazing confidence in our offering and what we're doing, and made us drive our business forward. I think it's fantastic."

JEFF NEIL

| Move On Accountants

"What I realised with Momentum is that you can have a marketing department that you bolt on to the side of your firm with all the expertise you need, how much would that be worth to your firm?"

PHOOL ASHRAF

| Gains Accountants

"When I joined Momentum, my initial expectation was it will be that we receive support and training related to marketing. But, in reality, it is so much more support, in so many areas. It's been a complete game changer."

CLIVE STUART

| Cox Business Services

"...it has been a HUGE benefit and caused us to rethink our entire strategy. I'd have no hesitation in saying become part of the momentum community and become a winner like the rest of that community"

JULIA LEASK

| Leask Accounting Solutions

"The strategy & confidence on the financial side are brilliant, but it's the community feel, you're amongst people that are like minded. And that's great."

THE VITAL METHOD

The Fastest and Most Assured Path to a Stand Out Brand, Expert Positioning and Consistent Year-On-Year Growth.

AND NOW IT'S YOUR TURN...

Are you ready to find out more?

...then apply here for a 45 minute phone call with an Oompf consultant to see if our offer and your desires can form a fabulous partnership.

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